Review Request Email & SMS Templates (Free, Copy-Paste)

SMS · straight after the job

SMS

Hi [First Name], it's [Your Name] from [Business Name] — thanks for having us round today! If you've got 30 seconds, a Google review would really help us out: [Review Link]

Email · straight after purchase

Subject: How did we do, [First Name]? Hi [First Name], Thanks again for choosing [Business Name]! We hope everything's exactly as expected. If you have a spare minute, we'd really appreciate a quick Google review — it helps other people in [Town/Area] find us, and it means a lot to our small team. [Review Link] Thanks so much, [Your Name]

SMS · trade/service call-out

SMS

Hi [First Name], hope the [job type, e.g. boiler service] is all sorted! Mind leaving us a quick review? It really helps a small local business like ours: [Review Link] — thanks, [Your Name]

Email · restaurant/hospitality

Subject: Thanks for dining with us, [First Name] Hi [First Name], Thanks for visiting [Business Name] — we hope you enjoyed your meal! If you did, a quick Google review would mean the world to our team: [Review Link] Hope to see you again soon, [Business Name]

SMS · gentle nudge (4–7 days later)

SMS

Hi [First Name], just a friendly nudge — if you get a moment, we'd still love your feedback on Google: [Review Link]. No worries at all if you're busy!

Email · second reminder

Subject: Quick favour, [First Name]? Hi [First Name], We know life gets busy — just wanted to pop back in your inbox in case our last message got buried! If you have 30 seconds, a Google review would genuinely help us out: [Review Link] Thanks either way for choosing [Business Name]. [Your Name]

SMS · after a happy check-in call

SMS

Great to hear everything's working well, [First Name]! If you're happy to, a quick review would really help others find us: [Review Link] 🙏

Email · past customer, 3+ months on

Subject: It's been a while, [First Name]! Hi [First Name], It's been a few months since we last helped you with [job/service] — we hope it's still going strong! If you were happy with the work, a Google review (even a short one) would really help us out: [Review Link] And if you ever need us again, we're just a message away. [Business Name]

SMS · loyal/repeat customer

SMS

Hi [First Name], thanks for being one of our regulars! If you've never left us a Google review, we'd really appreciate one: [Review Link] — means a lot from someone who knows us well.

A few rules of thumb

What actually makes these convert.

Timing beats wording

A request sent within hours of a great experience will always outperform a perfectly-worded one sent a week later. Speed matters more than polish.

Make it personal

Use the customer's first name and reference the specific job or order — generic blasts get ignored, personal notes get read.

One clear link

Always use a direct review link (not your general Google Maps listing) so the star-rating box opens immediately — see our link generator.

Questions

Everything you might be wondering.

When is the best time to send a review request? +

As close to the moment of satisfaction as possible — right after a job's completed, a delivery arrives, or a service ends. The longer you wait, the less specific and less likely the review becomes.

Email or SMS — which gets more review responses? +

SMS typically gets opened and actioned faster since most people read texts within minutes, while emails can sit unread for days. Many businesses use SMS for the initial request and email for a longer, more detailed follow-up.

How many times should I follow up if a customer doesn't leave a review? +

One polite follow-up, roughly 4–7 days after the first request, is usually enough. Beyond that, repeated requests tend to annoy customers rather than convert them — better to focus effort on the next job.

Is it okay to offer a discount in exchange for a review? +

No — Google's guidelines prohibit incentivising reviews in exchange for a rating or in a way that's conditional on a positive review. You can thank customers generally for their loyalty, but never tie an incentive to leaving a review.

Review request templates that don't sound like a template.