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Review request templates that don't sound like a template.

Email and SMS wording for every stage — right after the job, a gentle follow-up, and win-back messages for past customers. Swap the bracketed placeholders and send.

Invite honest feedback without incentives or a request for a particular star rating. Keep the public review option open to every customer. Templates are examples to adapt, not testimonials or evidence of customer results.

SMS · straight after the job

SMS
Hi [First Name], it's [Your Name] from [Business Name] — thanks for having us round today! If you've got 30 seconds, a Google review would really help us out: [Review Link]

Email · straight after purchase

Email
Subject: How did we do, [First Name]? Hi [First Name], Thanks again for choosing [Business Name]! We hope everything's exactly as expected. If you have a spare minute, we'd really appreciate a quick Google review — it helps other people in [Town/Area] find us, and it means a lot to our small team. [Review Link] Thanks so much, [Your Name]

SMS · trade/service call-out

SMS
Hi [First Name], hope the [job type, e.g. boiler service] is all sorted! Mind leaving us a quick review? It really helps a small local business like ours: [Review Link] — thanks, [Your Name]

Email · restaurant/hospitality

Email
Subject: Thanks for dining with us, [First Name] Hi [First Name], Thanks for visiting [Business Name] — we hope you enjoyed your meal! If you would like to share your experience, you can leave an honest Google review here: [Review Link] Hope to see you again soon, [Business Name]

SMS · gentle nudge (4–7 days later)

SMS
Hi [First Name], just a friendly nudge — if you get a moment, we'd still love your feedback on Google: [Review Link]. No worries at all if you're busy!

Email · second reminder

Email
Subject: Quick favour, [First Name]? Hi [First Name], We know life gets busy — just wanted to pop back in your inbox in case our last message got buried! If you have 30 seconds, a Google review would genuinely help us out: [Review Link] Thanks either way for choosing [Business Name]. [Your Name]

SMS · after a check-in call

SMS
Thank you for speaking with us, [First Name]! If you would like to share your experience, please leave an honest review: [Review Link] 🙏

Email · past customer, 3+ months on

Email
Subject: It's been a while, [First Name]! Hi [First Name], It's been a few months since we last helped you with [job/service] — we hope it's still going strong! If you would like to share your experience, you can leave an honest Google review: [Review Link] Thank you for your time. [Business Name]

SMS · loyal/repeat customer

SMS
Hi [First Name], thanks for being one of our regulars! If you've never left us a Google review, we'd really appreciate one: [Review Link] — means a lot from someone who knows us well.

Pair this with

🔗 Google Review Link Generator 🎯 Google Review Calculator
A few rules of thumb

What actually makes these convert.

Timing beats wording

Choose a consistent moment after the customer has experienced the service. Test timing against your own results and do not select recipients by satisfaction.

Make it personal

Use the customer's first name and reference the specific job or order — generic blasts get ignored, personal notes get read.

One clear link

Always use a direct review link (not your general Google Maps listing) so the star-rating box opens immediately — see our link generator.

Questions

Everything you might be wondering.

When is the best time to send a review request? +
Choose a consistent, appropriate point after the work or visit is complete. Do not base eligibility on satisfaction or pressure customers to post on the premises.
Email or SMS — which gets more review responses? +
Choose the channel customers reasonably expect and that you can lawfully use. Compare your own delivery and response figures instead of assuming one channel is always better.
How many times should I follow up if a customer doesn't leave a review? +
One polite follow-up, roughly 4–7 days after the first request, is usually enough. Beyond that, repeated requests tend to annoy customers rather than convert them — better to focus effort on the next job.
Is it okay to offer a discount in exchange for a review? +
No. Google prohibits incentives in exchange for reviews, including discounts, payments or free goods. Do not tie any reward to posting, revising or removing a review.

Start getting more Google reviews

Check your current review activity before choosing a follow-up workflow.

Start your 15-day free trialRun the free reputation audit

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Subject lines for a review request email

Choose a subject that describes the message accurately. Do not imply a billing issue, reward or urgent action just to get it opened.

  • Your feedback on [Business]
  • How was your visit to [Business]?
  • Thank you for choosing [Business]
  • Share your experience of [service]
  • A quick feedback request from [Business]
  • Following up on your visit

Google review request email: a neutral starting point

Subject: Your feedback on [Business]

Hi [First Name],
Thank you for choosing us for [service]. If you would like to share your experience, you can leave an honest Google review here: [Review Link].
Your feedback is welcome whatever your experience.
Thank you for your time,
[Sender and Business]
[Required unsubscribe or opt-out details]

Replace each bracketed field, test the link and include the sender and opt-out information appropriate to the message. Use the same eligibility rules for happy and unhappy customers.

Choose a useful moment

For a completed repair, a consistent follow-up after handover may fit. For a longer project, wait until the customer can assess the agreed work. The timing should follow the service milestone, not an internal satisfaction score.

Check your UK GDPR and PECR requirements, use a direct Google review link and stop when someone opts out. When feedback arrives, these four-star reply examples can help you respond thoughtfully.

Review request emails for ten UK business sectors

Copy an example and replace every bracketed field. These are fictional templates, not customer testimonials. Use consistent eligibility rules regardless of satisfaction, check your contact permissions and honour opt-outs. Never offer an incentive or request a specific star rating.

Plumbers

Subject: How was your plumbing visit?

Hi [First Name],

Thank you for choosing [Business] for your recent plumbing job.

If you would like to share your experience, you can leave an honest Google review here: [Review Link]. Your feedback is welcome whatever your experience.

Thank you for your time,
[Sender Name]
[Business / Practice / Clinic / Agency / Garage]
[Contact details and required opt-out instructions]

Send after the agreed repair or installation is complete; do not select only customers who praised the work.

Electricians

Subject: Your feedback on our electrical work

Hi [First Name],

Thank you for choosing [Business] for your recent electrical work.

If you would like to share your experience, you can leave an honest Google review here: [Review Link]. Your feedback is welcome whatever your experience.

Thank you for your time,
[Sender Name]
[Business / Practice / Clinic / Agency / Garage]
[Contact details and required opt-out instructions]

Use a consistent point after completion and handover. Keep addresses and electrical safety paperwork out of public review wording.

Roofers

Subject: How did your roofing project go?

Hi [First Name],

Thank you for choosing [Business] for your roofing project.

If you would like to share your experience, you can leave an honest Google review here: [Review Link]. Your feedback is welcome whatever your experience.

Thank you for your time,
[Sender Name]
[Business / Practice / Clinic / Agency / Garage]
[Contact details and required opt-out instructions]

Wait until the agreed project is complete. Do not link a warranty or follow-up repair to leaving a review.

Builders

Subject: Your feedback after the project handover

Hi [First Name],

Thank you for working with [Business] on your recent building project.

If you would like to share your experience, you can leave an honest Google review here: [Review Link]. Your feedback is welcome whatever your experience.

Thank you for your time,
[Sender Name]
[Business / Practice / Clinic / Agency / Garage]
[Contact details and required opt-out instructions]

Choose an agreed handover milestone so the customer has had a chance to assess the work.

Heating engineers

Subject: How was your heating service visit?

Hi [First Name],

Thank you for choosing [Business] for your recent heating service visit.

If you would like to share your experience, you can leave an honest Google review here: [Review Link]. Your feedback is welcome whatever your experience.

Thank you for your time,
[Sender Name]
[Business / Practice / Clinic / Agency / Garage]
[Contact details and required opt-out instructions]

Send after the visit is complete. Do not suggest that a review is needed for service records or warranty cover.

Dentists

Subject: Your feedback on [Practice]

Hi [First Name],

Thank you for visiting [Practice]. We welcome feedback about your experience of our service.

If you would like to share your experience, you can leave an honest Google review here: [Review Link]. Your feedback is welcome whatever your experience.

Thank you for your time,
[Sender Name]
[Business / Practice / Clinic / Agency / Garage]
[Contact details and required opt-out instructions]

Avoid treatment details in the subject or message. Do not ask patients to disclose health information publicly.

Aesthetic clinics

Subject: Share your experience of [Clinic]

Hi [First Name],

Thank you for visiting [Clinic]. We welcome your feedback on your experience with our team.

If you would like to share your experience, you can leave an honest Google review here: [Review Link]. Your feedback is welcome whatever your experience.

Thank you for your time,
[Sender Name]
[Business / Practice / Clinic / Agency / Garage]
[Contact details and required opt-out instructions]

Use an appropriate follow-up point for the service. Do not reveal the procedure or ask for claims about clinical results.

Vets

Subject: Your feedback on [Practice]

Hi [First Name],

Thank you for choosing [Practice]. If you would like to share feedback about our service, we would welcome it.

If you would like to share your experience, you can leave an honest Google review here: [Review Link]. Your feedback is welcome whatever your experience.

Thank you for your time,
[Sender Name]
[Business / Practice / Clinic / Agency / Garage]
[Contact details and required opt-out instructions]

Apply considerate contact rules for sensitive circumstances such as bereavement, consistently and independently of satisfaction.

Estate agents

Subject: Your feedback on working with [Agency]

Hi [First Name],

Thank you for working with [Agency]. We would welcome your feedback on the service you received.

If you would like to share your experience, you can leave an honest Google review here: [Review Link]. Your feedback is welcome whatever your experience.

Thank you for your time,
[Sender Name]
[Business / Practice / Clinic / Agency / Garage]
[Contact details and required opt-out instructions]

Use an agreed service milestone. Leave property addresses, prices and transaction details out of the invitation.

Garages

Subject: How was your visit to [Garage]?

Hi [First Name],

Thank you for choosing [Garage] for your recent visit.

If you would like to share your experience, you can leave an honest Google review here: [Review Link]. Your feedback is welcome whatever your experience.

Thank you for your time,
[Sender Name]
[Business / Practice / Clinic / Agency / Garage]
[Contact details and required opt-out instructions]

Send after vehicle collection or the agreed work is complete. Do not include registration numbers or repair history.

Download all ten email templates (.txt)