Google review management for dentists
Build patient trust with a respectful review process.
The challenge for dentists
A dental review can contain sensitive information. Your invitation and response workflow should protect patient choice and confidentiality.
Choose a useful moment
At a suitable point after the appointment, using an approved communication process. Do not select recipients based on satisfaction or treatment outcome.
A neutral invitation to adapt
Thank you for visiting our practice. If you wish, you can leave an honest review of your experience here: [review link]. Please avoid including private medical information.
This is example wording. Replace the link with your own direct Google review link. For messages that count as direct marketing, include the required opt-out and check that you can lawfully send them.
Handle feedback with care
Do not confirm that a reviewer is a patient or discuss treatment in a public reply. Route clinical concerns to the practice’s established process.
Keep the public review option available to everyone. Private contact must remain an additional choice, including for unhappy customers.
What to review each month
Look at new reviews, unanswered questions and recurring comments about ease of booking, explanations, accessibility and communication, without collecting clinical details.
These are process checks, not promises of more bookings, better ratings or higher rankings.
Start with tools you can use today
- Audit your current review activity
- Create a direct link and QR code
- Adapt review request templates
- Compare Free and Pro
Before automating
Agree the trigger, duplicate suppression, sending limits, opt-outs and data permissions. Test the connection to your booking or job system during your free trial before relying on it.
Related workflow: Aesthetic Clinics. See Google’s review policy and the ICO’s electronic mail guidance.
Dental-specific considerations
GDC standards and confidentiality
The General Dental Council expects registrants to keep patient information confidential, including online. A public reply that confirms someone is a patient – “Glad your crown is comfortable” – discloses health information. Keep replies general and invite further discussion privately.
NHS and private patients
Many practices see both NHS and private patients. Send the same neutral invitation to both groups at the same point in their care. Avoid asking only private patients or only those having cosmetic treatment, which would skew your reviews.
Practice management systems
Most UK practices run Dentally, Software of Excellence or similar systems that already send appointment reminders. Check whether your system can export completed appointments, or add patients to RepBeacon from the day list. Keep marketing recalls separate from feedback requests.
Nervous patients
Some of the most powerful dental reviews come from anxious patients describing how they were put at ease. These patients may need a gentler, later invitation – a day after the appointment rather than an hour.
Children
Do not send review requests to children. For family appointments, invite the parent or guardian who booked.
Responding to complaints
Follow your practice complaints procedure. Point the reviewer to it in your reply without discussing treatment, and record the outcome.
How RepBeacon helps dental practices
RepBeacon sends the same short, neutral invitation by text or email at the moment you choose, with one reminder and an opt-out, then shows new Google reviews in one dashboard so you can reply promptly. The Free plan includes the dashboard and a website reviews widget. Starter (£29 per location per month) adds automated requests with 100 SMS and unlimited email; Pro (£59) adds 300 SMS, AI reply drafts and multiple users. Try it free for 15 days – no card required.
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