Google review management for aesthetic clinics
Invite feedback without putting pressure on clients.
The challenge for aesthetic clinics
Reviews should reflect the client’s own experience. Discounts, treatment incentives and prompts for a particular result can bias that feedback.
Choose a useful moment
Use a suitable post-appointment point agreed by the clinic. Keep clinical aftercare and review requests clearly separated.
A neutral invitation to adapt
Thank you for visiting our clinic. You are welcome to share an honest review of your experience: [review link]. Please keep personal health details private.
This is example wording. Replace the link with your own direct Google review link. For messages that count as direct marketing, include the required opt-out and check that you can lawfully send them.
Handle feedback with care
Do not ask for before-and-after images, treatment details or endorsement claims as part of a review invitation.
Keep the public review option available to everyone. Private contact must remain an additional choice, including for unhappy customers.
What to review each month
Look at new reviews, unanswered questions and recurring comments about booking, consultation communication and follow-up arrangements rather than promised outcomes.
These are process checks, not promises of more bookings, better ratings or higher rankings.
Start with tools you can use today
- Audit your current review activity
- Create a direct link and QR code
- Adapt review request templates
- Compare Free and Pro
Before automating
Agree the trigger, duplicate suppression, sending limits, opt-outs and data permissions. Test the connection to your booking or job system during your free trial before relying on it.
Related workflow: Dentists. See Google’s review policy and the ICO’s electronic mail guidance.
Questions specific to aesthetic clinics
Aesthetic treatments sit between healthcare and beauty, and clients are often more private about them than about a haircut. Many will happily recommend you to a friend but would rather not post publicly under their own name. Respect that: one neutral invitation, no follow-up pressure, and no suggestion of what they should write.
Timing around results
Results from injectables, skin boosters and peels develop over days or weeks. Asking straight after the appointment invites reviews about the experience rather than the outcome, and can lead to disappointed reviews if swelling has not settled. A request after the review appointment, or roughly two weeks later, is usually fairer for both sides.
Advertising rules still apply in replies
Prescription-only medicines such as botulinum toxin cannot be advertised to the public in the UK. Do not name brands or prescription treatments in your review replies or request messages, and avoid before-and-after claims. Keep replies to thanks and an offer to help. The ASA and CAP publish guidance for the sector.
Practitioners and confidentiality
If your clinic includes nurse prescribers or doctors, they have professional confidentiality duties. Never confirm a client’s treatment in a public reply, even if they mention it first. Train reception staff to use the same approach.
Handling a dissatisfied client
Acknowledge the feeling, invite them to contact the clinic directly, and follow your complaints procedure. Arguing about clinical detail in public rarely helps and can breach confidentiality.
How RepBeacon helps aesthetic clinics
RepBeacon sends the same short, neutral invitation by text or email at the moment you choose, with one reminder and an opt-out, then shows new Google reviews in one dashboard so you can reply promptly. The Free plan includes the dashboard and a website reviews widget. Starter (£29 per location per month) adds automated requests with 100 SMS and unlimited email; Pro (£59) adds 300 SMS, AI reply drafts and multiple users. Try it free for 15 days – no card required.
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