For UK local businesses
How to make Google review invitations more consistent
Remove avoidable friction and build a repeatable process for honest customer feedback.
Updated 13 September 2026.
Measure your starting point
Record your review count, recent activity and unanswered reviews. Use the same period when comparing progress.
Remove unnecessary steps
Use a direct link. Do not require a satisfaction survey before showing the Google review option.
Check the routine
Assign ownership, set a reminder limit and honour opt-outs. More invitations do not guarantee more reviews.
Check contact permissions
Before sending SMS or email, assess the message’s purpose, contact permissions and applicable UK GDPR and PECR requirements. An opt-out is important where required but is not, by itself, permission to send.
Practical tools
Sources: Google review policies; ICO guidance.
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