How to ask for a Google review
Use a short, neutral invitation that gives customers a genuine choice.
Updated 13 September 2026.
Ask after a real experience
Choose an appropriate moment after the visit or work is complete, without pressuring a customer to review on the premises.
Keep the wording neutral
Try: “Thank you for choosing us. If you would like to share your experience, you can leave an honest Google review here: [review link].”
Avoid biased requests
Do not ask for five stars, offer an incentive or send only happy customers to a public review platform.
Check contact permissions
Before sending SMS or email, assess the message’s purpose, contact permissions and applicable UK GDPR and PECR requirements. An opt-out is important where required but is not, by itself, permission to send.
Practical tools
Sources: Google review policies; ICO guidance.
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