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Automated review requests after completed work

Build a consistent follow-up process without selecting customers by satisfaction.

Pick a real completion event

Use a handover, collection or completed appointment that reflects the customer journey. Confirm that the booking or job system actually supports the trigger you need.

Keep reminders bounded

Use duplicate suppression and a clear reminder limit. Stop follow-ups when the person opts out, and keep service notifications separate from promotional messages.

Write the invitation once, review it regularly

Welcome honest feedback, identify the sender and use a direct link. Do not ask for five stars or send only positive experiences to Google. Check permissions and message purpose before sending.

Start with your current position

Use the free reputation audit to review the figures you already have. Then explore the relevant tool or workflow and compare Free with Pro.

Questions to check during your free trial

  • Can I keep the public review option available to every customer?
  • Which connections, permissions and usage limits apply to my account?
  • How can I stop messaging, export my data and end the service?

Sources: Google review policy; ICO electronic mail guidance.

Read the UK GDPR and PECR review request guide

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