Google reviews for tradespeople
Build a review routine around completed work.
Choose the right moment
Ask after handover, use one request per job and avoid duplicate follow-ups from several invoices.
Let the customer choose
Invite honest feedback from customers with a real experience, without incentives or a request for a particular score. Keep a public review link available alongside private contact.
Check the message and permissions
Confirm that your contact details and sending process are appropriate for the purpose of the message. Review requests that include promotional content may trigger additional PECR requirements.
Start small
Use the free review link generator, record your baseline with the audit and discuss automation when the process is clear.
A simple review routine for any trade
Whether you are a plasterer, carpenter, painter, locksmith, landscaper or handyman, the problem is the same: customers are happy when you finish, but life takes over and they forget to leave a review. Most tradespeople do not have an office team to chase them. A simple, repeatable routine fixes that.
One trigger, every job
Pick a single moment that marks the job as finished – usually sending the invoice or getting paid – and ask every customer at that moment. Consistency matters more than perfect timing, and asking everyone keeps you within Google’s rules.
Text beats the doorstep
Asking face to face feels awkward for many tradespeople, and customers often say “of course” then forget. A short text later the same day, with your direct Google review link, is easy to act on. Our free SMS generator writes one for you.
Use your van and paperwork
A QR code on the van, invoice or business card catches customers who prefer to scan. Make sure it goes directly to the review form, not just your profile.
Specific reviews win jobs
Reviews that mention the job – “fitted our new back door”, “repainted the hallway” – help you appear for those searches and reassure similar customers. You cannot tell customers what to write, but describing the job in your thank-you message helps them remember.
Sole traders and small teams
If you work alone, keep the routine to two minutes at the end of the day: add the day’s customers, and let the request go out. If you have a small team, decide who does it.
Reply to every review
A short, personal reply shows future customers you care. For a negative review, stay calm, offer to put things right and take the details offline.
Check-a-trade style directories
Many trades also use directory sites. Google reviews complement them, because Google Maps is where most local searches start.
Frequently asked: what if I only do a few jobs a week?
Then a free review link sent by hand may be all you need. Automation becomes worthwhile when asking slips because you are busy – which, for most trades, is exactly when you are doing the most work.
How RepBeacon helps tradespeople
RepBeacon sends the same short, neutral invitation by text or email at the moment you choose, with one reminder and an opt-out, then shows new Google reviews in one dashboard so you can reply promptly. The Free plan includes the dashboard and a website reviews widget. Starter (£29 per location per month) adds automated requests with 100 SMS and unlimited email; Pro (£59) adds 300 SMS, AI reply drafts and multiple users. Try it free for 15 days – no card required.
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