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For UK local businesses

Google review SMS software for UK businesses

Plan concise, neutral text invitations with clear sending limits and customer choice.

Keep the message useful

Identify the business and explain why you are writing. Add one direct review link. Avoid pressure, incentives and requests for a specific rating.

Ask about actual SMS costs

Confirm the included allowance, overage cost, UK delivery support, sender ID and how long or Unicode messages affect billable segments. Do not assume every message costs the same.

Honour contact choices

Check whether a message is direct marketing and whether consent or a valid exception is needed under PECR. The business must also have a lawful basis for personal data use. Make required opt-outs easy and ensure they suppress future messages.

Start with your current position

Use the free reputation audit to review the figures you already have. Then explore the relevant tool or workflow and compare Free with Pro.

Questions to check during your free trial

  • Can I keep the public review option available to every customer?
  • Which connections, permissions and usage limits apply to my account?
  • How can I stop messaging, export my data and end the service?

Sources: Google review policy; ICO electronic mail guidance.

Read the UK GDPR and PECR review request guide

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